Advertise In Print

Diabetes Self-Management magazine contains “how-to” information, focusing on the day-to-day and long-term aspects of diabetes in a positive and upbeat style. We give our subscribers up-to-date news, facts, and advice to help them maintain their wellness and make informed decisions regarding their health. Diabetes Self-Management is also a teaching tool used by physicians and diabetes educators to give their patients continuing education on diabetes care.

Published continuously since 1983, the magazine has a current active circulation of 430,000.

MRI’s Spring 2012 National Report states that each issue has a readership of 5,043,000 adults.

To advertise in Diabetes Self-Management magazine, please contact:

Kathy Jones-Rizzi
Associate Publisher/Advertising
advertising@rapaportpublishing.com

You may also write or call our offices:

Diabetes Self-Management
150 West 22nd Street
Suite 800
New York, NY 10011
(212) 989-0200

Download our 2013 Rate Card.

Advertise Online

We offer two great ways to reach people with diabetes online:

Our Web site, DiabetesSelfManagement.com, offers up-to-date, practical “how-to” information on nutrition, exercise, new drugs, medical advances, self-help and many other topics people need to know about to stay healthy. In addition to our extensive collection of award-winning articles and delicious recipes, the Web site includes The Diabetes Self-Management Blog — a roundup of tips, knowledge, and insights about diabetes self-care written by health-care professionals and people with diabetes.

Demographic profile of our Web site. Overall, 9 in 10 visitors to DiabetesSelfManagement.com have diabetes. Our visitors are predominantly female, married, and well educated. They have an average age of 62.8, and an average income of $67,899. (Source: Survey conducted by Phoenix Marketing International, in August 2011.)

Our e-mail Newsletter, Diabetes Self-Management E-News, reaches the most motivated members of our audience. Each week, the newsletter includes information about diabetes stories that are making headlines, new additions to our Web site, and our ever-popular featured recipe. The newsletter reaches 150,000+ people with diabetes each week.

We offer the following digital advertising opportunities:

Run-of-Site Advertising on DiabetesSelfManagement.com
Box ad (300×250), skyscraper ad (160×600), or leaderboard ad (728×90) in 50,000-impression units throughout the content and navigation pages on DiabetesSelfManagement.com.

Exclusive E-Newsletter Sponsorship
Sponsor an issue of our weekly e-mail newsletter, Diabetes Self-Management E-News. Three of your ads will be included: A Skyscraper (160×600), a Leaderboard (728×90) and a Text Ad, with link. These ads will be the only product message to reach our audience of over 150,000+ E-News subscribers.

Dedicated Custom Newsletter
Sponsor an exclusive custom newsletter reaching over 150,000+ E-News subscribers. This special edition newsletter contains targeted Diabetes Self-Management editorial focusing on the area of diabetes pertinent to your product message.

Advertiser Direct Promotion Email
Send a marketing e-mail devoted entirely to your product message, subject to publisher’s approval. This unique opportunity allows you to speak to over 150,000+ consumers on the Diabetes Self-Management E-News mailing list with an e-mail containing promotional information you provide. Seventy-two hours later, a second deploy is sent to those who opened the e-mail, dramatically increasing your response rate. This follow-up email is sent at no additional cost to you.

Diabetes Recipes Postcards
Diet is key to controlling diabetes, and new recipes are highly anticipated by our subscribers. Each e-mail postcard will feature a “week of new recipes” just added to the Diabetes Self-Management Web site. Sponsor a series of four weekly e-mail postcards. Your leaderboard (728×90) will be the exclusive advertising message to over 150,000+ E-News subscribers (a total of over 600,000+ e-mails).

Tablet Edition Sponsorship
Contact us for exciting opportunities to sponsor our tablet edition, available for iOS, Google Play, and the Kindle Fire.

If you are interested in participating in our Diabetes Self-Management digital advertising opportunities, please contact:

Jason Pomerantz
VP, Planning and Digital Media
digital-ads@rapaportpublishing.com

You may also write or call our offices:

Diabetes Self-Management
150 West 22nd Street
Suite 800
New York, NY 10011
(212) 989-0200

Download our Digital Media Kit.